Business and marketing round-up

February 28, 2008

International Cases in the Business of Sport

Authors: Simon Chadwick and Dave Arthur

Edition: First

Publisher: Butterworth Heinemann

Price: £24.99

ISBN 9780750685436

With a specific focus on the analysis of high-profile case studies within the management of sport businesses, this book claims to offer a teaching solution to a market that traditionally has had a dearth of textbooks.

Mobilizing Minds: Creating Wealth from Talent in the 21st Century Organisation

Authors: Lowell Bryan and Claudia Joyce

Edition: First

Publisher: McGraw-Hill

Price: £16.99

ISBN 9780071490825

The authors argue that the key to significant economic growth in the 21st century lies in the workforce. They outline an approach to people management whose objective is to teach people how to manage inter- departmental complexities and overcome barriers to achievement and profits.

Contemporary Tourism: An International Approach

Authors: Chris Cooper and C. Michael Hall

Edition: First

Publisher: Butterworth Heinemann

Price: £24.99

ISBN 9780750663502

This study of tourism considers issues such as the changing world order, destination marketing and tourism ethics. In particular, it highlights the threats from terrorism and health scares faced by tourism, and discusses the related security and risk-management strategies.

Nation Branding

Author: Keith Dinnie

Edition: First

Publisher: Butterworth Heinemann

Price: £26.99

ISBN 9780750683494

The main focus of this book is explaining how the concepts and techniques of branding can be adapted to the context of nations as opposed to the more usual context of products, services or companies. The concepts usually found in brand management are related to nation branding and supported with case studies.

Why It Sells

Author: Marcel Danesi

Edition: First

Publisher: Rowman and Littlefield

Price: £19.99

ISBN 9780742555457

A guide through the basics of how to interpret advertisements, exploring everything from product and package design to jingles, ad campaigns, global impacts, culture jamming and advertising effects. It is said to be suitable as an introduction to marketing psychology for undergraduate students.

Understanding and Managing Risk Attitude

Authors: David Hillson and Ruth Murray Webster

Edition: Second

Publisher: Sage

Price: £25.00

ISBN 9780566087981

An introduction to a range of models, perspectives and examples that define and detail risk attitudes, looking at individuals and groups. It is presented in an applied framework, rather than as a theoretical or academic treatise, and is based on the authors' shared experiences rather than empirical research.

Competition, Strategy and Management in China

Author: Fang Lee Cook

Edition: First

Publisher: Palgrave

Price: £26.99

ISBN 9780230516946

In an era in which Chinese companies are taking more autonomous control over their business and HR strategies, Cook explores the growing strength of the country's private sector, the changes its emergence has caused and the global competition the sector faces.

Gendering Emotions in Organizations

Authors: Patricia Lewis and Ruth Simpson

Edition: First

Publisher: Palgrave

Price: £.99

ISBN 9780230001480

This is an edited collection that explores the connections between gender and emotion in organisations. The focus is on two specific areas: emotional labour and the gendered nature of the expression of feelings in the workplace.

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