LEAD GENERATION SOLUTIONS

The higher education audiences you can't reach anywhere else

Convert higher education reach into qualified leads.

  • 9.4M+academic contacts
  • 60M+annual visitors
  • 180+countries
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HOW WE HELP

Four ways to reach the higher education sector

Teams entering or growing in the higher education sector find cold outreach does not work.
Our audience already trusts us. That trust is what you are buying: a direct route to the people who hold your next deal. Run one stage alone, or all four together.

  1. 1

    Reach

    Build visibility at scale, fast

  2. 2

    Engage

    Turn content into named leads

  3. 3

    Convert

    Meet decision-makers face to face

  4. 4

    Accelerate

    Run every stage in a single campaign

REACH

Reach decision-makers at scale

Put your message where the higher education sector already looks: trusted editorial, display and events, seen by 66 million visitors a year.

  • Target 280,000 global and 313,000 US contacts
  • Speak to 16 million students directly
  • Access events across four global regions
  • Off-site social
  • Events
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Two phones showing a Times Higher Education newsletter and a sponsored Huawei placement

ENGAGE

Capture named leads through real engagement

Drive genuine engagement through webinars, targeted eBlasts and a content hub, ending in a named delegate list.

  • Host a webinar with 200 - 1,000 registrants
  • Drive registrations with two targeted eBlasts
  • Collect named leads, not just impressions
  • Webinar/Webcast
  • eDM
  • Annual Survey
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Laptop and tablet showing a sponsored webinar on secure and governed use of AI in admissions

CONVERT

Meet the decision-makers

Get in the room with the senior leaders who hold the budget, across the UK, US, APAC and Middle East and Africa.

  • Convene roundtables, dinners or breakfast briefings
  • Deliver content sessions to your target audience
  • Take headline sponsorship with full delegate lists
  • Content Session
  • Exhibition Sponsorship
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Delegates talking at a Google for Education exhibition stand at a higher education event

ACCELERATE

Run the full funnel in a single campaign

Combine Reach, Engage and Convert into one end-to-end programme, priced around your objectives and launch window.

  • Work with one partner, one brief
  • Carry one audience from email to event
  • Harness editorial credibility at every touchpoint
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Tablet and phone showing a Times Higher Education and DreamApply webinar campaign across email and social

Proof from real campaigns

Real results from campaigns we've delivered, measured against reach, engagement and lead numbers.

  • Huawei

    Reach put a technology brand in front of 126,000 higher education professionals across three touchpoints, with a 33% open rate and a 5.43% click-through rate on the newsletter placement.

    • 126,000higher education professionals
    • 33%open rate
    • 5.43%click-through rate

  • Oxford University Press

    Engage turned 31,200 targeted contacts into a 53% open rate and 476 webinar sign-ups, with 5,386 views to the recording since.

    • 31,200targeted contacts
    • 53%open rate
    • 476webinar sign-ups

  • DreamApply

    Engage reached 15,800 higher education professionals at a 57% open rate, delivering 314 named leads ready for direct sales handover.

    • 15,800Higher education professionals
    • 57%open rate
    • 314named leads
    Read the case study

NEXT STEPS

Whatever stage you're at, let’s help you find the right starting point

Not sure where to start? Thirty minutes is enough for us to identify the right use case for your goals. Already know what you need? Send us your brief, target audience, market and goals, and we'll come back with a tailored proposal.