Wind it up

Published on
November 15, 1996
Last updated
May 27, 2015

So who says that management education occasionally does strange and disturbing things to the English language?

It was quite an achievement for Warwick Business School to explain the functions of their marketing and strategy management group in a single sentence when they advertised a vacancy recently.

And just in case anyone doubted what really goes on there, the sentence included the word "market" four times and "marketing" three times.

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