The London Business School has hit on a novel idea - getting the former chief executive of the Millennium Dome, P. Y. Gerbeau, to teach its students about managing successful entertainment experiences.
The school has developed a course in "managing entertainment and experience" as an option for its MBA and executive MBA students. Mr Gerbeau, now chief executive of Xscape, will help teach it.
He said: "This innovative course will provide a dynamic forum to share ideas and learn from past examples."
Quite.
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