We're all Domed

October 11, 2002

The London Business School has hit on a novel idea - getting the former chief executive of the Millennium Dome, P. Y. Gerbeau, to teach its students about managing successful entertainment experiences.

The school has developed a course in "managing entertainment and experience" as an option for its MBA and executive MBA students. Mr Gerbeau, now chief executive of Xscape, will help teach it.

He said: "This innovative course will provide a dynamic forum to share ideas and learn from past examples."

Quite.

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