University of Wales Institute, Cardiff - I'll have what she's having

August 26, 2010

Women follow the crowd when it comes to sexual attraction, according to Welsh scientists. Psychologists from the University of Wales Institute, Cardiff have found a scientific reason why female friends often take a liking to the same man. Their research found that females, but not males, are influenced by other women's levels of attraction, known as "mate-copying" in the animal kingdom. "Although it is not fully clear why women are influenced by other women's attractiveness judgements, evidence suggests that they take into account a wide variety of non-physical factors when evaluating male attractiveness," said lead researcher Michael Dunn.

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