University of the Creative Arts - Virtual gallery's browser appeal

October 7, 2010

Artwork by students has been put centre stage in a university's website makeover. A huge online gallery accessible from every page of the University of the Creative Arts site showcases work including paintings, films, photographs and fashion designs. Research into browsing behaviour by communications experts that informed the redesign found that students' main priority when visiting the university's site was to view existing coursework.

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