University of Sunderland - How was it for you?

February 18, 2010

The consumer experience is to be investigated at the University of Sunderland. The Centre for Research into the Experience Economy at Sunderland's Business School will examine topics ranging from demographic and economic change to global positioning in branding and marketing. Its work is expected to highlight the importance of the customer experience to the success of businesses. Kevin Hannam, the centre's director, said: "The aim is to use the results of our research to add value to the UK economy through co-ordinated work that will reveal the core drivers of the experience economy."

You've reached your article limit.

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments