Ta ta to Mockintosh

November 23, 2001

Charles Rennie Mackintosh is being abandoned by the Glasgow School of Art. The school is ditching the Mackintosh style in its logo and publicity material for a "stunning new corporate identity". This involves each of the school's six units being assigned particular blocks of colours for their marketing purposes, which will then build into a single logo for the entire college. The image is intended to display cohesion through diversity.

It is also a way for the school to distance itself from trashy souvenirs in the city that attempt to capitalise on Rennie Mackintosh designs and are known disparagingly as "Mockintosh".

Please login or register to read this article.

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments

Most commented

Recent controversy over the future directions of both Stanford and Melbourne university presses have raised questions about the role of in-house publishing arms in a world of commercialisation, impact agendas, alternative facts – and ever-diminishing monograph sales. Anna McKie reports

3 October

Sponsored

Featured jobs

Student Systems Manager

Edinburgh Napier University

Clinical Practitioner, Faculty of Dentistry

The University Of Hong Kong

Research Assistant, Grant

United Arab Emirates University