Son et lumiere show

April 17, 1998

Anglia Polytechnic University is back on the PR offensive following its bad press (see above).

First the business school, as reported in The THES two weeks ago, staged a "festival" to celebrate its successes. Nicknamed the "festival of light" by staff, it started on April 1.

Then the university announced "an informal buffet" for students - hosted by Hugh Jenkins.

And now, in a public relations masterstroke, a new appointment has been made in the department responsible for marketing the school to the outside world, the department of business development.

Transferred from the school's management division comes Jonathan Jenkins. Well, he has brought the University an unprecedented degree of media attention.

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