Some universities ‘face losing quarter of students’ in next decade

‘Perfectly good’ institutions ‘may fail’ without curbs on recruitment being reintroduced, report argues, ahead of expected dip in youth population

Published on
May 28, 2026
Last updated
May 28, 2026
Source: Mark Holloway/Redferns/Getty Images

Non-elite UK universities face losing a quarter of their undergraduate student income in the next 10 years owing to population declines and “predatory” recruitment practices, according to a new report, which warns that good institutions may fail through no fault of their own.

Many universities are not taking current threats seriously enough, the Higher Education Policy Institute (Hepi) paper argues, with strategic planning still assuming student numbers will grow.

Author Bahram Bekhradnia, who founded the thinktank and now serves as its president, highlights how high-tariff institutions have seen their proportion of students balloon in recent years after they grew their domestic student intake to compensate for declining overseas admissions.

This has increasingly squeezed middle-tariff providers who have in turn adjusted their own recruitment to leave the lower-tariff providers the worst off. These universities have lost between 50,000 to 75,000 students who might otherwise have attended their institutions as a result, the report says. 

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They have been able to compensate for this in recent years due to expanding student numbers overall but the number of young people in the UK is expected to decline rapidly after 2030.

Bekhradnia presents three scenarios for what might happen to recruitment during this period; all university types are hit equally by the declines; higher tariff universities recruit more or maintain their numbers while others drop; and higher tariffs continue to grow, leading to steeper declines in the rest of the sector. 

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The second and third trends are seen as the most likely and would result in non-high-tariff institutions losing 25 or 29 per cent of their home undergraduate students respectively by the middle of the next decade, Bekhradnia estimates. 

It says “this reality is not widely recognised”, and “strategic planning in many institutions continues to assume maintenance or even growth in student numbers, with limited consideration of the implications of demographic decline”. 

It warns that “perfectly good universities – institutions that are doing an excellent job and adding real value for the students they recruit and the regions they serve – may fail, and a critical part of the national infrastructure will be damaged”.

Bekhradnia said the report shows a “very serious story which needs to be taken seriously” by policymakers and university leaders. 

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“The numbers are not negotiable. The forthcoming decline in the young population will almost certainly mean a decline in student numbers and therefore in income, and on certain scenarios the decline in income of the non-high-tariff universities could be in the order of 29 per cent. That is not sustainable and would lead to the failure of multiple universities.

“The higher-tariff universities cannot be blamed for seeking to protect their income, and policymakers will need to decide whether the consequences described in this report will be acceptable. The alternative is some form of student number controls imposed on individual institutions.”

The paper says that the only way to curb the “predatory activity” of high-tariff institutions was through the reintroduction of some form of recruitment cap, as “if higher-tariff institutions are able to increase numbers, notwithstanding the sharp demographic decline, there will be every incentive for them to do so”.

But Libby Hackett, chief executive of the Russell Group, argued that an increase in places available at its universities was “good news for student aspiration, opportunity and for employers as we grow the UK’s highly-skilled workforce”. 

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She added it was “vital to preserve student choice and access to high-quality courses”. 

“The new report from Hepi underlines the deep-rooted financial pressures facing the sector. The long-term solution, however, is not to introduce draconian measures and central planning, but rather to focus public funding on supporting high-quality, high-value provision across the sector wherever it exists. 

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“This will support better graduate outcomes and enable universities to continue contributing to the UK’s workforce, growth and global reputation,” Hackett said.

juliette.rowsell@timeshighereducation.com 

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Reader's comments (13)

Is there not a danger that restricting the student's while expecting them to accrue a debt of c. £50k to attend University, introducing restrictions about where they can attend may be problematic. The idea that new students would have their choice artificially restricted and would in future be no longer be able to attend their preferred University might be disappointing? Possibly it might put some off going at all? I can not see that capping in this way would provide stuents with any additional incentives and might make the current situation worse for many?
Student caps where the norm before Osborne introduced his pseudo-market reforms of HE. There is no evidence that they led to a fall in recruitment or academic quality. There are plenty of arguments why it would increase quality not decrease it. The immiseration of students is a political choice not a divine command. Education is an investment in our future, and not merely a 'cost'.
Tne argument was that removing the cap would drive up the quality of provision across the board. I think there is some debate as to whether or not this happened. It was also argued it would lead overall to an increase in student numbers but we know this did not happen, just a redistribution of students within existing provision. But the supposition that a return to limiting student choice now in a situation where average student debt is c£53k and rising will have no implications for the numbers of students currently willing to enter HE with over 700,000 gradiates currently put of work (reported Jan 2026) may be optimistic. The general consensus seems to be that prospective students are increasingly questioning whether to go to Uni and incur this lifelong debt. The merits or otherwise of Mr Osbourne's removal of the cap may be debated, but re-introducing restrictions now is extremely risky, in my view and I don't think it will have the desired effect of protecting those institutions struggling to attract students. In any case my suspicion is that if this occurs, the debates will be more about the levels of funded places overall (certainly within the University sector) than turnin g the clock back and re-placing restrictions on individual HEs more successful at recruiting. THE also carries a picee today: "one in 10 out-of-work young people have a degree, major review finds, as UK prime minister warns too many are missing out on ‘high quality alternatives’ to university" so we can see where this wind may be blowing?
Yes, it must be obvious to all but the most obtuse that the sector is entering a phase of contraction. One of the consequences of this may be an increased number of mergers and the fomalization of a "two-tier" system.
Well yes and the inquiry into graduate debt found that a staggering 57 per cent of students did not understand the terms they signed up for! The funding system of fees and loans must be reformed before any return to capped places surely? Intridcuing restrictions of this kind to student choice now would be suicidal.
The same strategy is now applied to international recruitment by high tariff institutions, mainly in India and China as they are safer markets.
I am sorry, but I really do not understand what this sentence from the HEPI report means "to focus public funding on supporting high-quality, high-value provision across the sector wherever it exists". This is not a policy recommendation. It is so non-specific. What is high-quality/value provision? How do you assess it? Who assesses it? The comment from the Russell Group representative shows instead very clearly that the policy solution for some universities is to continue with the current situation, at least they are able to survive bringing in lower-tariff students. As a sector, we are clearly divided on how to address the issues we face, this is our weakness and the reason why we continue to be irrelevant in the policy debate.
It sounds like earning your living training recruits for the abortion industry and rejecting church teaching on family life has its consequences!
What on Earth are you talking about? What does this have to do with student recruitment?
I think there is a rather distateful pun on "removing the cap" implied?
new
As if academics (liberal or otherwise) are responsible for failing birth rates! I wish we were that influential to be honest, we might have a rational assisted death policy for the terminally ill if we were?
If students are wisely eschewing lower tariff institutions for the higher tariff - perfectly rational behaviour, Rather than restrict choice, the lower tariff institutions might look t themselves and ask why they are low tariff and make changes that allow them to raise their tariffs. Given a choice between buying a premium product and a discounted one most people will pay the premium on the grounds that quality will pay off longer term. Students aer not simply paying with money, the are paying with years of their lives. If lower tariffs institutions cannot survive without coercion, perhaps better that they become something else.
Yes and prospective students will face having something taken from them that that their predecessors have benefitted from. Never a popular move! THE also reports that "Eight in 10 say repaying student loan ‘harder than expected’. Survey of current and prospective loan holders finds ‘massive frustration’, with system putting off future students."

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