Strathclyde University press office is urging academics to get in touch for inclusion in its register of experts for the media. "The university, your department, your research and you could be missing out on some great publicity just because the media and the press office are not aware of your expertise and ability to offer the expert opinion they are looking for," it chides.
Press officer Joyce Henderson provides some helpful examples of the fourth estate's interests. "Our requests for experts are extremely varied. Football hooliganism, devolution, even kissing has featured, though that was on National Kissing Day," she says.