Sign for the times

The University of North London and London Guildhall University are forking out thousands of pounds on a new logo. Fishburn Hedges, which has been appointed to "create an identity for the soon-to-be-merged universities" boasts of commanding a "five-figure fee" for the work to "create an identity and apply it to stationery, signage, prospectus, website, advertising and merchandising", according to Design Week magazine.