Re: cycle ideas

September 9, 2010



Credit: D. Burke/Alamy


The modern sight of middle-aged men in Lycra battling their way through city traffic on professional racing bikes may be here to stay. A team at the University of the West of England's Bristol Social Marketing Centre commissioned a UK-wide survey of the latest opinions on cycling, following its recent resurgence. The YouGov survey of almost 4,000 people found that 42 per cent of the British public think cycling has "become cool", with 38 per cent agreeing that bike technology today is "sexier" than it was in the past. However, a sizeable minority - 28 per cent - say that roads are for cars, not bikes.

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments