Music composed by a group of Queen's University Belfast students has been chosen as the official sound of Northern Ireland. John Shelly and the Creatures, a four-piece band, wrote the song Long May You Reign, the soundtrack for the new advertisement by the Northern Ireland Tourist Board. The band was formed in 2007 when its members met while studying music technology at Queen's. Three of the four continued their studies and are now completing masters degrees in sonic arts. The advert will air on radio and television and in cinemas.