Principally pompous

January 28, 2000

Today's meeting of the Committee of Vice-Chancellors and Principals will reveal to members some uncomfortable truths. Focus groups, commissioned market research and meetings over recent weeks to discuss its corporate image have described the CVCP as "remote", "pompous" and "old-fashioned", its name as "hopeless" and its visual identity as "very tired". A thorough make-over is demanded with a new name and logo. Thus equipped, it should be seen in future as "high-quality", "dynamic", "go-getting" and "timeless". Yo!

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