Online now

October 1, 2009

Don't get too hung up on the "impact" of research - academics really need to think much more broadly about the marketisation of their work. Dan Stern, an innovation-communication specialist, argues that "the days of getting the odd paper published, speaking at a conference or forming a knowledge network that satisfies research council demands but achieves little else" are over. His advice? "Put on your lipstick, do your hair and go out and sell, baby, sell."


All the breaking news, other opinions and the latest from our online columnists.

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments