Museums more hip than pop concerts

June 4, 1999

Museums and galleries, including those owned by universities, are more popular with the public than concerts, theatre, opera, stately homes and theme parks, according to a MORI survey carried out for the Museums and Galleries Commission. It revealed 35 per cent of adults have been to a museum in the past year. This compares with 30 per cent to artistic events (theatre and ballet), 32 per cent to stately homes and historic buildings, 16 per cent to pop concerts and 12 per cent to classical performances.

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