Brussels, 10 Feb 2003
A workshop focusing on 'marketing scientific results and services' will take place in Brussels on 25 March.
The event will give an insight into how marketing principles can be applied to research and knowledge-based organisations, thus avoiding the difficulties associated with a linear approach to innovation, while increasing the chances of successful technology commercialisation.
Participants will also learn how to use technology benefit analysis and industry and consumer intelligence to improve planning and reduce the risk of technology market failures.
For further information, please consult the following web address: