Lucky numbers

October 13, 1995

Antithesis has a handy hint for the National Lottery Charities Board, which has been criticised for its high running costs. The board could cut its public relations postal budget by three quarters by posting only one copy of each press release to any one individual.

The current four copies, each arriving on the same day in separate envelopes, do have a high impact, but the money saved by cutting down could be used elsewhere - perhaps the board could go in for a spot of reinvestment, buying half a lottery ticket on behalf of each mail-shot victim.

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments