This week's tweet of the week is: Does the sector communicate effectively how important it is to the public? I think not. If it did, everyone would #loveHE - @NHJ_HE
Tell us why you love the sector on Twitter @timeshighered, using the hashtag #loveHE. Our favourite each week will win a £10 book token.
You can also follow the campaign on Facebook: www.facebook.com/loveHEcampaign.