It's top-up TV time

July 8, 2005

A £4.5 million advertising campaign to explain the 2006 tuition fee and bursary changes to teenagers and their parents was due to be launched by the Government on Friday.

The campaign, backed by Universities UK, the Universities and Colleges Admissions Service and the Standing Conference of Principals, will include direct mail, radio and print advertisements. Television advertising will begin in October.

Bill Rammell, the Higher Education Minister, said: "It is critical that we communicate the new system, and we'll be stepping up a gear once we've got through clearing this summer."

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments