It could be u-niversity

November 9, 2001

Ian Lovecy, senior strategy adviser at the University of Wales, Bangor, has hit on a novel way of selling higher education to people with no experience of it. Use the language of the lottery, he explained to a gathering of university administrators in Loughborough last week. "Buy a ticket for higher education and you might win a good job, and if you don't win you don't have to pay for your ticket," he said.

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments