Head start

November 17, 1995

Quick off the mark with their publicity blitz are the Sicilian hosts of the 1997 World Student Games. With the 1995 games only weeks gone, their posters are already decorating London railway stations. And nice to see them foregoing regional stereotypes. While the cheerful-looking games mascot is undeniably equine, he differs from the classic Sicilian stereotype - as in The Godfather - by having a body attached to his head.

Register to continue

Why register?

  • Registration is free and only takes a moment
  • Once registered, you can read 3 articles a month
  • Sign up for our newsletter
Register
Please Login or Register to read this article.

Sponsored