Global jam for Unesco challenge

September 29, 2000

Fifty student designers from nine European countries and Japan converged on Paris for a "creative jam" last week at the Cite Universitaire Internationale.

Apple invited the students to work in teams on a design brief for Unesco, for a campaign focusing on the protection of children using the internet. The students were given a 12-page brief to produce a desktop movie for a TV ad campaign, ad posters (left), music, still images and website material using Apple computers.

Oren Ziv, Apple director in creative markets, said: "What really impressed us was that the students learnt quickly to cross language and cultural barriers."


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