Global jam for Unesco challenge

September 29, 2000

Fifty student designers from nine European countries and Japan converged on Paris for a "creative jam" last week at the Cite Universitaire Internationale.

Apple invited the students to work in teams on a design brief for Unesco, for a campaign focusing on the protection of children using the internet. The students were given a 12-page brief to produce a desktop movie for a TV ad campaign, ad posters (left), music, still images and website material using Apple computers.

Oren Ziv, Apple director in creative markets, said: "What really impressed us was that the students learnt quickly to cross language and cultural barriers."


Register to continue

Why register?

  • Registration is free and only takes a moment
  • Once registered, you can read 3 articles a month
  • Sign up for our newsletter
Please Login or Register to read this article.


Featured jobs