'Fun' but substantial M-akeover

September 26, 2003

Middlesex University has become the latest to rebrand, ditching its distinctive "M" logo for a kind of squiggle that "aims to reflect the university's current and future character". Vice-chancellor Michael Driscoll said: "The new signature is fluid, bright, modern and innovative, and it has a sense of fun." He went on to claim that the university believes that real rebranding is about substance rather than mere presentation.

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