'Fun' but substantial M-akeover

Middlesex University has become the latest to rebrand, ditching its distinctive "M" logo for a kind of squiggle that "aims to reflect the university's current and future character". Vice-chancellor Michael Driscoll said: "The new signature is fluid, bright, modern and innovative, and it has a sense of fun." He went on to claim that the university believes that real rebranding is about substance rather than mere presentation.