'Fun' but substantial M-akeover

September 26, 2003

Middlesex University has become the latest to rebrand, ditching its distinctive "M" logo for a kind of squiggle that "aims to reflect the university's current and future character". Vice-chancellor Michael Driscoll said: "The new signature is fluid, bright, modern and innovative, and it has a sense of fun." He went on to claim that the university believes that real rebranding is about substance rather than mere presentation.

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments