French connection

July 7, 2006

Edinburgh's Napier University and the Paris-based French business school IPAG are jointly offering an MSc in international marketing and tourism.

Students will study for four months in Edinburgh and four months in Paris, and then carry out an applied research project.

John Ensor, head of Napier's School of Marketing and Tourism, said the partnership sprang from increased demand for managers with a thorough understanding of international marketing techniques.

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