Dead good little urner

Coffins and urns adorned with the insignia of American universities and colleges are being used to raise cash for institutions. The items are being sold by Collegiate Memorials, "a family-owned business striving to provide tasteful personalization to a unique group that wishes to declare their life interest". It offers coffins with the deceased's university's logo stitched on the interior and solid cherrywood urns laser-etched with college insignia, the deceased's name and his or her class year. Some 46 institutions have joined the promotion, under which they receive 7.5 per cent of the proceeds.