The programme gives special attention to six main areas of research: knowledge and the consumer; consumption and citizenship; the impact of new technologies on consumption; changing boundaries between local, metropolitan, and transnational consumer cultures; the penetration of the domestic sphere by consumer culture; and alternative and sustainable consumption.
£5 million has been allocated (£4m from ESRC, £1m from AHRB) over a period of six years until FY 2006/7. It is expected that this sum will support about 20-25 research projects spread over and across the six research areas. These may vary from large-scale projects addressing the overarching themes to small projects focusing on any subject of significance to our understanding of cultures of consumption. Applications are invited from all social science and humanities disciplines.
Outline applications are submitted in the first instance.