Coventry University - Underwear with real attraction

January 15, 2009

A magnetic bra developed with help from a team at Coventry University is being hailed for giving older women back their independence. The bra, which has magnetic fastenings, was brought to market by Coventry's Health Design Technology Institute, in collaboration with Adaptawear, a private firm. Guy Smallman, the institute's commercial development director, said: "We are here to support small and medium-sized enterprises in designing products and services that will significantly improve community healthcare."

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments