Conference to address cross cultural innovation

June 30, 2003

Brussels, Jun 2003

A conference on cross cultural creativity and innovation will take place in Mainz, Germany, from 3 to 6 September.

Leading academics, practitioners and consultants in the field of creativity and innovation will exchange their experiences, research results, ideas and visions on the issue of cross cultural innovation.

The event will also address the following questions:
- how intercultural collaboration affects the emergence of innovation;
- how intercultural thinking leads to better products, processes and management;
- how knowledge from different cultures can positively influence the actions of people in the future.

Mehmood Khan, head of all innovation projects at Unilever, and Vanda North, founder of the Tony Buzan Centers, will talk about successful global innovations.

For further information, please visit:

CORDIS RTD-NEWS / © European Communities

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