Cheers! Students are back

October 17, 2003

Drinks companies are counting their takings after hundreds of freshers' week events up and down the country. Last week, Inventive Leisure, the company behind the Revolution vodka-bar chain, announced record profits and turnover, but said the hot weather had cooled late summer sales. However, it added that it "expected a significant improvement in conditions as the weather cools, university terms begin and some new marketing initiatives start".

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