Can we learn from Teacher's?

August 26, 2005

In an increasingly competitive world, Universities Scotland has been contemplating how to brand Scottish higher education more effectively.

Its international group decided to look for an existing Scottish collective brand that contained a number of strong independent brands in the hope that this would provide a suitable case study. It now has a large number of volunteers offering to investigate the branding of Scotch whisky.

Register to continue

Why register?

  • Registration is free and only takes a moment
  • Once registered, you can read 3 articles a month
  • Sign up for our newsletter
Please
or
to read this article.

Sponsored

Featured jobs

See all jobs
ADVERTISEMENT