Books are the hook

ITP Business Press is encouraging lecturers to make its books required reading on their courses, with an offer of free online access to related backlist titles.

Participating academics and students can browse the books freely on the web, but the GIF facsimile pages are near-useless for printing or cut-and-paste. Those who want the whole book in a more convenient form can always click on the "buy" button. www.itbp.com