A simple rule that should be applied here is that individual users using individual accounts are liable for what they say, and not the organisations for which they work. It is different if it is a profile that represents a department, a faculty or a university.
A related problem that has resulted in conflicts is who owns a Twitter account that somebody uses in a professional role – the employee or the organisation? And what happens to it if the person leaves the organisation and starts working for another one?
Again, a simple rule can help. If it is an organisational profile – such as the one of a faculty or a department – then the organisation owns the account. If it is an individual employee, then he or she owns it.
In most cases, employees have better ideas on how to use and regulate social media than the management of organisations. Management ought perhaps to simply ask employees what are the best practices and rules for social media use.
Professor of social media
University of Westminster