Avoid that four-letter word

April 11, 2013

The suggestion that prospectuses should be light on text and long on attractive images (“Message received: just keep it simple”, 4 April) reminded me of a poster that was designed for a college where I once taught.

Two students gazed into each other’s eyes by a lake with the college in the distant background. The text read: “The best day’s work I ever did was to apply to this college.”

There was a panic - and the phrase “day’s work” was hurriedly replaced.

Paul Goodwin
Frome, Somerset

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments

Featured Jobs

Most Commented

Daniel Mitchell illustration (29 June 2017)

Academics who think they can do the work of professional staff better than professional staff themselves are not showing the kind of respect they expect from others

celebrate, cheer, tef results

Emilie Murphy calls on those who challenged the teaching excellence framework methodology in the past to stop sharing their university ratings with pride

Sir Christopher Snowden, former Universities UK president, attacks ratings in wake of Southampton’s bronze award

Senior academics at Teesside University put at risk of redundancy as summer break gets under way

Tef, results, gold, silver, bronze, teaching excellence framework

The results of the 2017 teaching excellence framework in full. Find out which universities were awarded gold, silver or bronze