Avoid that four-letter word

April 11, 2013

The suggestion that prospectuses should be light on text and long on attractive images (“Message received: just keep it simple”, 4 April) reminded me of a poster that was designed for a college where I once taught.

Two students gazed into each other’s eyes by a lake with the college in the distant background. The text read: “The best day’s work I ever did was to apply to this college.”

There was a panic - and the phrase “day’s work” was hurriedly replaced.

Paul Goodwin
Frome, Somerset

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