Avoid that four-letter word

April 11, 2013

The suggestion that prospectuses should be light on text and long on attractive images (“Message received: just keep it simple”, 4 April) reminded me of a poster that was designed for a college where I once taught.

Two students gazed into each other’s eyes by a lake with the college in the distant background. The text read: “The best day’s work I ever did was to apply to this college.”

There was a panic - and the phrase “day’s work” was hurriedly replaced.

Paul Goodwin
Frome, Somerset

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments

Featured Jobs

Assistant Recruitment - Human Resources Office

University Of Nottingham Ningbo China

Outreach Officer

Gsm London

Professorship in Geomatics

Norwegian University Of Science & Technology -ntnu

Professor of European History

Newcastle University

Head of Department

University Of Chichester
See all jobs

Most Commented

men in office with feet on desk. Vintage

Three-quarters of respondents are dissatisfied with the people running their institutions

Mitch Blunt illustration (23 March 2017)

Without more conservative perspectives in the academy, lawmakers will increasingly ignore and potentially defund social science, says Musa al-Gharbi

students use laptops

Researchers say students who use computers score half a grade lower than those who write notes

Canal houses, Amsterdam, Netherlands

All three of England’s for-profit universities owned in Netherlands

sitting by statue

Institutions told they have a ‘culture of excluding postgraduates’ in wake of damning study