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Professional insight from Xi’an Jiaotong-Liverpool University 

Xi’an Jiaotong-Liverpool University (XJTLU) is an international joint venture founded by Xi’an Jiaotong University in China and the University of Liverpool in the UK. As an independent Sino-foreign cooperative university, it captures the essence of both prestigious parent universities and is the first and only one of its kind approved by the Ministry of Education in China. The university offers about 90 degree programmes in science, engineering, business, finance, architecture, urban planning, language and culture, and all are taught in English, except for general and basic courses.

Xi'an Jiaotong Liverpool University campus
A nitice board in a university library

Building a consistent university voice

By combining a comprehensive style guide with practical workshops and continuous feedback, among other strategies, universities can ensure English communications are clear, professional and consistent

Xinmin Han

Xi’an Jiaotong-Liverpool University 

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