Research Methods for Business

February 28, 2008

This is intended primarily as an introduction to research methods for undergraduate and graduate business students. It deals with research ethics, the definition of the research question, and qualitative and quantitative approaches to data collection. The examples used are all based on research in a business environment.

Who is it for? Primarily undergraduate students.

Presentation: Clear, with ample use of charts, tables and summaries.

Would you recommend it? This is acceptable as an introduction to research methods, but I think that it would need supplementing, particularly in the area of quantitative methods, for students intending to carrying out a substantial piece of independent research.

Research Methods for Business

Authors: Joseph F. Hair, Arthur H. Money, Mike Page and Phillip Samouel
Edition: Fourth
Publisher: Wiley
Pages: 466
Price: £31.99
ISBN 9780470034040

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