MediaWriting: Print, Broadcast, and Public Relations

September 17, 2009

Author: W. Richard Whitaker, Janet E. Ramsey and Ronald D. Smith

Edition: Third revised

Publisher: Routledge

Pages: 440

Price: £36.99 and £29.99

ISBN: 9780805862959 and 203886700 (e-book)

MediaWriting offers a standardised presentation, including the heavy use of headings and extreme segmentation of text. Its 14 chapters focus on public relations writing, interviewing and reporting. The third edition prepares media students to write through a variety of platforms and genres.

It is a book best consumed in small bits where - stereotypically - academics conclude a lecture and ask students to read a chapter and answer questions at the end. Discussing media roles, gatekeeping and agenda setting, this book is best deployed in first-year courses developing writing skills for the media.

Who is it for? It has a place for first-year undergraduates in media studies, but is too basic for students beyond that level.

Presentation: It is comprehensively separated into topics, including questions and further reading.

Would you recommend it? It has limited applicability at higher levels.

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments