REPUTATION ENHANCEMENT
Grounded in the world's largest academic reputation survey.
~70,000
academics rate university reputation worldwide
~1M
reputation votes cast
HOW WE HELP
Vice-chancellors, provosts and heads of communications watch research and teaching quality outpace the reputation attached to them. Times Higher Education benchmarks that gap using data from ~70,000 academics, then builds the strategy and campaigns to close it. Start with one stage, or work through all four.
1
Compare your reputation against global peers.
2
Audit your digital brand presence.
3
Map a clear path to improvement.
4
Launch campaigns that build visibility.
BENCHMARK
The Reputation Dashboard benchmarks your teaching and research votes against peers across 11 subject areas and 183 countries.
DIAGNOSE
The Digital Brand Diagnostic benchmarks your website, search visibility and social channels, then scores your brand identity against competitors.
STRATEGISE
The International Academic Reputation Strategy converts survey data and research networks into a prioritised plan for global visibility.
DELIVER
Content marketing and event sponsorship put your research and leadership in front of 60+ million web visitors worldwide.
Discover how THE helps institutions worldwide to achieve their goals
CityUHK combined THE's Reputation Dashboard, DataPoints and targeted marketing campaigns to close a reputation gap with local and international peers, while also running a bespoke recruitment campaign and a research anniversary content series.
#1
Most International Universities in the World (2024 and 2025)
#78
World University Rankings 2025
TESTIMONIAL
We really want to have campaigns that can promote our brand and also improve our ranking position at the same time. This is why THE is definitely the right partner and provider (…) as we can be more efficient and effective in the use of our marketing budget.
Shirley ChongDirector of Communications and Institutional Research, City University of Hong Kong
CONTACT
A 30-minute call is enough to see where perception lags behind performance and why.
Already know what you need? Send your goals and priority audiences, and we'll return with a strategy built to close the gap.
A few more solutions worth a look, depending on what you're trying to achieve.
2,000+ ranked institutions and 400,000+ data values, turned into the metrics that explain your position and how you can improve it.
Get deep-dive analysis of your rankings performance, in a way that is built for university leaders like you.
