Students pushed to spend a penny

September 5, 2003

Students do not want to be encouraged to spend a penny when they visit campus toilets. After a 15-year funding squeeze, Canadian universities are using washroom advertising to raise revenue, writes Caroline Davis.

But research reveals that students find these adverts an invasion of privacy and a symbol of increased commercialisation and corporate power.

Fiona Green, women's studies coordinator at the University of Winnipeg, spent 18 months studying female students' attitudes to washroom advertising. She will deliver her paper at a conference "Sex Object: desire and design in a gendered world", at Norwich School of Art and Design next week.

She said: "Women are clearly unhappy about having ads in the toilet stall.

Some have criticised Mazda for its often sexist approach to selling cars with lengthy rebuttals, or a simple 'Maz-duh!' written across the billboard."

In 2000, the University of Montreal earned C$100,000 (£46,000) from washroom advertising.

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments

Most Commented

James Fryer illustration (27 July 2017)

It is not Luddism to be cautious about destroying an academic publishing industry that has served us well, says Marilyn Deegan

Jeffrey Beall, associate professor and librarian at the University of Colorado Denver

Creator of controversial predatory journals blacklist says some peers are failing to warn of dangers of disreputable publishers

Hand squeezing stress ball
Working 55 hours per week, the loss of research periods, slashed pensions, increased bureaucracy, tiny budgets and declining standards have finally forced Michael Edwards out
Kayaker and jet skiiers

Nazima Kadir’s social circle reveals a range of alternative careers for would-be scholars, and often with better rewards than academia

hole in ground

‘Drastic action’ required to fix multibillion-pound shortfall in Universities Superannuation Scheme, expert warns