Tweet of the week: Don't undertake a project unless it's manifestly important & nearly impossible - Edwin Land. Like HE, for example - @tomstafford
Tell us why you love the sector on Twitter @timeshighered, using the hashtag #loveHE. Our favourite each week will win a £10 book token.
You can also follow the campaign on Facebook: www.facebook.com/loveHEcampaign.