Campus webinar: Build a successful student recruitment strategy

Four experts from Campus+ institutions discuss how student recruitment is responding to the latest trends in higher education, strategies to engage hard-to-reach students and ways to use data to drive recruitment campaigns




15 Nov 2023
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Created in partnership with

Created in partnership with

Virginia Tech logo
Claremont Graduate University logo
Montclair State University logo on red background
University of the West Indies logo

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In this Campus webinar, our four panellists discuss international education trends and how student recruitment is responding – including managing the lingering effects of Covid; provide insights and strategies to connect with non-traditional and first-generation students; and look at how institutions are using data to drive recruitment campaigns.

Our panellists:

Tracey Allen is director of marketing and advertising at Pamplin College of Business, Virginia Tech.

Gabriela Krupa is associate director of admissions and advancement & CRM lead using data at Claremont Graduate University, California.

Julissa Duran is associate director of marketing and events for undergraduate admissions at Montclair State University, New Jersey.

Adeola A. Matthew is recruitment officer and educator at the University of the West Indies at Five Islands, Antigua and Barbuda.

All our speakers are from Campus+ partner institutions. Campus+ is a unique opportunity to become a contributing partner to the resources, tools and advice published on Campus.

If you’d like advice and insight from academics and university staff delivered direct to your inbox each week, sign up for the Campus newsletter.


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