As the world works its way through the stages of the COVID-19 pandemic and many start to glimpse some form of light at the end of the tunnel, the Higher Education sector can begin to look to the future and ready itself for the changed student recruitment landscape that lies ahead. The THE Student and Consultancy teams wanted to prepare a briefing document about many of the key topics and issues facing the sector regarding international student recruitment at a time when engaging the worldwide student marketplace is simultaneously different to times gone by and also more important than ever.
This report serves as that briefing, covering topics related to student views about the pandemic and online learning, education agents and how students process information that informs their study choices. The findings are informed by a survey of more than 3,000 prospective students from across the world and provide a platform for the sector to listen to the student voice about these crucial topics.
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