In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world. The curriculum of this EFMD accredited programme is carefully designed to carry strong career-building potential. 

Overview

Global markets are characterised by high levels of uncertainty. In addition, the trend of digitalisation is creating both challenges and opportunities for the international management of firms. Thus, the value of data in managerial decision-making is increasing. Data-based strategic decision-making and marketing analytics represent the key competences of today's marketing managers. In this Master's programme, you will develop expertise in strategic global marketing, digital marketing, marketing analytics, international business and value creation in a rapidly changing world.  

The curriculum of this Master's programme covers a wide spectrum of elements supporting the corporate learning experience. For example, courses incorporating field-based experiential learning typically promote company input and involvement, reflectivity, active engagement, the development of problem-solving, information-gathering and analytical skills, oral presentation skills and company feedback. 

You can apply to this Master’s programme either through rolling or regular admission process. See detailed entry requirements for rolling admission and regular admission. 

Earning your degree in international marketing gives you many different employment options. In global competition, you will be prepared to assume leadership positions in marketing and sales in internationally operating companies. The marketing world is constantly changing and developing. A career in marketing is not monotonous; you do not keep doing the same thing every day, which makes it so interesting.