BA in Sports Management

EU Business School Geneva

EU Sport Management
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You will acquire specific skills to meet the challenges of this competitive atmosphere through courses in negotiation, sponsorship and broadcasting, among others. Students completing this specialization pursue careers in:

  • Team and club management
  • Merchandising
  • Sports event management
  • Corporate sponsorship 


International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. 



Study Mode


36 months


Start Date(s)


May 23 2022


Course details

A sample of the program courses:  Sports Broadcasting; Sports Data & Analysis; Sports Psychology.

Entry requirements

1 certified copy of high school diploma and transcripts*

Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent

2 letters of recommendation

1 written or video essay 

Career outcomes

Students completing this specialization pursue careers in: Team and club management; Merchandising; Sports event management; Corporate sponsorship.


I always try to learn as much as I can from my colleagues, management books and business articles.

Omar Berrada

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