BA (Hons) in Business Management (Marketing)

EU Business School Geneva

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The ability to combine elements of different business disciplines is vital to your career, and key to your development as a successful “marketeer”. The skills you learn through the program will help you excel in the marketing field. Students completing this pathway
pursue careers in:

  • Marketing departments
  • Account management
  • Media planning
  • Advertising copywriting 


The Business Management (Marketing) program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.



Study Mode

BA (Hons)

36 months


Start Date(s)


May 23 2022


Course details

A sample of the program courses: Digital and Social Media, Marketing Strategy, Content, Copywriting and Creativity,among others. 

Entry requirements

1 certified copy of high school diploma and transcripts*

Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent

2 letters of recommendation

1 written or video essay 

Career outcomes

Students completing this pathway pursue careers in:

  • Marketing
  • Trade marketing
  • Consumer insights
  • Media planing 


During my time at EU Business School, lecturers always worked closely with students. You always had someone to discuss your questions and ideas with. I really enjoyed this very hands-on teaching approach.

Christoph Kastenholz

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