The ability to combine elements of different business disciplines is vital to your career, and key to your development as a successful “marketeer”. The skills you learn through the program will help you excel in the marketing field. Students completing this pathway
pursue careers in:

• Marketing departments
• Account management
• Media planning
• Advertising copywriting 

The Business Management (Marketing) program gives you the right knowledge and tools to excel in today’s postmodern marketing environment. You will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
 

A sample of the program courses: Digital and Social Media, Marketing Strategy, Content, Copywriting and Creativity,among others. 
 

1 certified copy of high school diploma and transcripts*

Proof of English level: TOEFL score 80 (internet-based), 213 (computer-based); IELTS 6.0; CAE B2 with a minimum score of 169; PTE 57; English native; or equivalent

2 letters of recommendation

1 written or video essay 

Students completing this pathway pursue careers in:

• Marketing
• Trade marketing
• Consumer insights
• Media planing