In search of equal air time

May 8, 1998

Tony Tysome and Harriet Swain go in search of the Midlands, a region that is busy bridging an east-west divide, increasing participation rates and developing links

Academics at Warwick University were fed up with seeing their London colleagues appear on television just because they are handy for national journalists. So they built their own studio - believed to be the first of its kind in Europe.

The Pounds 250,000 studio, in the Warwick Arts Centre on the university campus, is linked by a fibre-optic video circuit to BT's national network. It also has an ISDN line for radio interviews.

It has sent out about 70 broadcasts since being set up just over two months ago. Warwick academics have been interviewed on prime-time news broadcasts on the BBC, ITV and BSkyB. One has discussed Japan's economic difficulties with a Tokyo station.

The studio, which is linked to the concert halls in the arts centre, is also open to politicians, industrialists and anyone else in the West Midlands who needs it. It has already been used by the Association of Estate Agents and the National Society for the Prevention of Cruelty to Children.

The university has produced a booklet of media-friendly academics available for interviews.

You've reached your article limit

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 10 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments

Most Commented

Brexit, EU referendum

Joanna Williams voted Leave, and has been left disappointed by the academy’s reaction to the EU referendum result

Elly Walton illustration (7 July 2016)

Researchers in the liberal arts seem to have made it their mission to communicate in the most obscure fashion, says Zachary Foster

Daniel Mitchell illustration (14 July 2016)

Frank Furedi says the mournful mood on campus and the disparagement and silencing of Leave supporters betray an isolated scholarly class

Michael Parkin illustration (7 July 2016)

Rising immigration-related costs and lack of employer support send an unwelcoming message to international staff, says Jason Danely

Female Brazilian football/soccer fan celebrating with flag of Brazil, Best universities in Latin America

Brazil leads Times Higher Education’s debut ranking of the top universities in Latin America