In search of equal air time

May 8, 1998

Tony Tysome and Harriet Swain go in search of the Midlands, a region that is busy bridging an east-west divide, increasing participation rates and developing links

Academics at Warwick University were fed up with seeing their London colleagues appear on television just because they are handy for national journalists. So they built their own studio - believed to be the first of its kind in Europe.

The Pounds 250,000 studio, in the Warwick Arts Centre on the university campus, is linked by a fibre-optic video circuit to BT's national network. It also has an ISDN line for radio interviews.

It has sent out about 70 broadcasts since being set up just over two months ago. Warwick academics have been interviewed on prime-time news broadcasts on the BBC, ITV and BSkyB. One has discussed Japan's economic difficulties with a Tokyo station.

The studio, which is linked to the concert halls in the arts centre, is also open to politicians, industrialists and anyone else in the West Midlands who needs it. It has already been used by the Association of Estate Agents and the National Society for the Prevention of Cruelty to Children.

The university has produced a booklet of media-friendly academics available for interviews.

Already registered?

Sign in now if you are already registered or a current subscriber. Or subscribe for unrestricted access to our digital editions and iPad and iPhone app.

Have your say

Log in or register to post comments

Register to continue  

You've enjoyed reading five THE articles this month. Register now to get five more, or subscribe for unrestricted access.

Most Commented

Globalisation

Times Higher Education World University Rankings data reveal the top 200 most outward-looking institutions

Common cactus finch (Geospiza scandens)

Tiffany Taylor on a thought-provoking view of the forces acting to ensure survival

Stressed businessman answering four telephones

Some surveys show faculty putting in at least 60 hours a week, but research casts doubt on whether this is a productive routine

Student asking question during class

University of Reading research finds link between undergraduate satisfaction and ethnicity of lecturers

Level of quality compass

Authors argue this means universities should spend less on senior academics and give promising younger scholars more of a chance