Samuel Kim Kwong Kwok is an associate professor of practice and programme director of MSc in professional accounting at International Business School Suzhou (IBSS), Xi’an Jiaotong-Liverpool University.

Samuel Kim Kwong Kwok

Xi’an Jiaotong-Liverpool University

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Tips for sharing your research and professional expertise with consumer media

Academics can offer insight based on research and professional experience that is applicable far beyond the scope of academic journals. Samuel Kim Kwong Kwok shares a guide to engaging with the mainstream consumer media

Samuel Kim Kwong Kwok

Xi’an Jiaotong-Liverpool University