What it means to be a university social media director
Riley Phillips
University of North Carolina at Chapel Hill
Riley Phillips
Duke University
Riley Phillips is director of digital strategy at Trinity College of Arts and Sciences at Duke University. She was previously director of social media at the University of North Carolina at Chapel Hill.
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Social media director is an often-misunderstood role. From the outside, the job can seem as if it revolves around sports highlights, trending sounds and campus beauty shots but those moments represent only a fraction of the work
