Creative subtexts in MBA courses

Creativity and the Management of Change
March 24, 2000

This book is organised around a search for the concept of creativity within the subjects that comprise the MBA curriculum. In each subject, Tudor Rickards establishes the orthodox "platform of understanding" through a review of the main texts. He then seeks to challenge the orthodoxy by a search for the "hidden voices" within each subject. It is in the contrast between the orthodoxy and the hidden voices that he looks for treatments of the concept of "creativity".

This approach succeeds in showing that, throughout the business curriculum, treatments of innovation and creativity, if they occur at all, have been suppressed. Rickards's dominant voices treat managers as rational planners who can be given possession of a clear best practice.

The reader may ask why the orthodoxy has so often come to mean a quantitative approach to social processes. This question is raised more acutely because in several instances Rickards indicates a process of progressive misinterpretation of authors to make them fit the dominant understanding (the treatment of Lewin's work being an outstanding example). Rickards does not attempt to answer this question.

The book does not advocate curriculum change or attempt to synthesise the hidden voices and produce a theory of creativity. The achievement is the demonstration of the selectivity of the standard curriculum. This leads Rickards to hope that the intellectual journey that the book represents will help student readers to become more creative by giving him or her a more critical approach to the orthodox business curriculum. This is undoubtedly where the book has value in the classroom, as a good introductory text to a course on creativity in business and economics.

John Howells is associate professor, business school, Aarhus University, Denmark.

Creativity and the Management of Change

Author - Tudor Rickards
ISBN - 0 631 21068 7
Publisher - Blackwell
Price - £22.99
Pages - 223

Please login or register to read this article.

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments

Most commented

Recent controversy over the future directions of both Stanford and Melbourne university presses have raised questions about the role of in-house publishing arms in a world of commercialisation, impact agendas, alternative facts – and ever-diminishing monograph sales. Anna McKie reports

3 October

Sponsored

Featured jobs

Knowledge Exchange Manager, Innovate

Royal Holloway, University Of London

Accommodation Assistant

Edinburgh Napier University

Customer Service Advisor

Bpp University

Medical Research Specialist, Anatomy

United Arab Emirates University